With less emphasis on booking more and more sessions, your business provides you the rest you need to show up inspired at both work and home. With this extra time, you begin to feel inspired and start creating the work you've always dreamed of creating.
You go from $400 all inclusive sessions to comfortably having $1,500, $2500, and even $4000+ sales, all while working less than ever before. You are so confident in your pricing, the experience you offer, and booking clients you stop second guessing every step. You create a natural rapport with clients while serving them with an effortless & exceptional experience.
REAL PEOPLE, REAL RESULTS
At this point, you will have gained clarity in your business. Your mindset will be inspired by the possibility now open for you. With your dream untangled and a clear understanding of the finances driving your business, your path forward will begin to light up in your heart.
Armed with this new knowledge and clarity, it’s time we meet for your strategy call. We fine-tune the details of your business (pricing, packages, products, marketing, branding) and create a plan for your next steps.
With 23 years and counting as a photographer, I've seen and done it all. Over the years, I've worked from home, owned three different studios, and launched a retail studio brand. I've worked alone, I've worked with a team of 6, and everything in between. The one thing that never changed was my insistence to balance work/life, earn a healthy income, and serve my clients well. I currently own a boutique portrait studio in Denver, Colorado named for my first born, Reese & Co Portraits.
I transitioned from weddings to portraits with no plan. I was shooting all-inclusive sessions for $500, booked more than I could handle and worked late into the night editing images. I struggled to keep up with my tiny business and knew I couldn't take on more. Missing important moments with family and worn out when I finally had time for them, I knew I needed to find a better way. So I learned, listened and pivoted my business to support me. As a result, my business was finally earning real money and I was finding much needed margin to be a wife and mother.
When I started to earn an average of $20,000+ per month with portraits, only working 20 or so hours a week, I wanted to share everything I had learned with other photographers. But I took my time leaning into education. If I was going to share my knowledge, I wanted to ensure I had seen all the seasons, experienced all the lows and learned how to bounce back. I wanted to hone my process, live through tough economies and operate different types of portrait models.
20 years later, I felt a strong calling in my heart... it was time for this next chapter. And with that, Get Rooted was created.
I transitioned from weddings to portraits with no plan. I ended up shooting all-inclusive sessions for $500, booked more than I could handle and worked late into the night editing images. I struggled to keep up with the tiny business. I missed time with family and even when I got to be with them, I was worn out. I knew I needed to find a better way.
When I started to earn an average of $20,000+ per month with portraits, only working 20 or so hours a week, I knew I was on to something. I couldn't wait to share everything I had learned with other photographers. But I took my time leaning into education. If I was going to share my knowledge, I wanted to ensure I had seen all the seasons, experienced all the lows and learned how to bounce back. I wanted to hone my process, live through tough economies and operate different types of portrait models.
20 years later, I felt a strong calling in my heart that it was time to finally step into education. And with that, Get Rooted was created.
Just as I hope for you to price yourself in a profitable way so you have the opportunity to grow your business and get paid for the time you lovingly dedicate to your clients, I hope that for myself too. I know money mindset blocks might stand in your way of enrolling in Get Rooted, the same blocks that are contributing to your businesses slower growth. But I also know the value of my dedication, time, and knowledge. The pricing of this course enables me to be readily available to students throughout the week for four months and to develop new content as needed.
"THESE COURSES ARE TOO EXPENSIVE. IT COULD NEVER BRING THAT MUCH VALUE."
Here's the truth about pricing. There is a market for every price range. And no matter how you're priced, you will always find people who can't afford you. But you also find those who can. More importantly, if your current prices aren't setting you up for a sustainable business (not burned out and getting paid!), then it's only a matter of time before you'll be at a crossroad: increasing your rates that will keep you in business or being forced to choose a new line of work. Let's work together to keep you in this field you love.
"No one will pay higher rates than what I charge right now."
I too believe we should be the best photographers possible for our clients. However, photography is a lifelong journey. You will spend years honing your skills and learning from others. But without the right business model, pricing and practices in place, you will not be able to find your target clients or know how to serve them well when they do come along. It's a widely known secret in our industry: your business skills are just as important, if not more important, than your camera skills.
"My work isn't good enough yet. I need to work on that part first."
This is your fasttrack to a profitable business. The course is designed to provide you ample time to implement the strategies (which could be finished the first month) and then have coaching through the questions that come up while you start booking sessions at 2-3x your current rate. Your payment for this course should be returned within just 1 or 2 portrait clients.
"I don't have the time or extra money to invest in a program like this."
No fancy studio? First, many photographers without a studio serve their clients beautifully by photographing on location and then host meetings over zoom or their clients homes (even I do this often!). Studios are high overhead and should only be considered when your business is financially ready to take on this burden.
A big Instagram following? Follows and likes are vanity metrics with little to no financial impact. There are other effective ways to get eyes on your business. This course is not for those looking for social fame. It's for those looking to create a sustainable business.
And experience? There is no better way to gain experience than through mentoring, just as I did. When I first started my business in 2001, I assisted and interned with photographers I respected. The knowledge I gained I still use today. What you learn in Get Rooted will set you on a path to create long term sustainability -- not overnight success.
"I don't have a fancy studio, a big following, or years of experience."
Or you can invest in a photography mentor who has successfully created the business you want & can guide you with detailed steps to get you exactly where you want to go.
Spend the next few years slowly working towards creating a profitable business, throwing spaghetti at the walls, downloading all the freebies, trying to figure this out alone.
You can invest in a photography mentor who has successfully created the business you want & can guide you with detailed steps to get you exactly where you want to go.
Spend the next few years slowly working towards creating a profitable business, throwing spaghetti at the walls, downloading all the freebies, trying to figure this out alone.
A pricing structure that supports your business and pays you what you need.
Sell artwork to your clients confidently.
A business model that puts more time back in your day to spend with your family.
A clear brand and message so you can stand out from the sea of photographers.
A marketing strategy that involves more than just posting and praying.
An experience that ensure your clients feel cared for and you never miss a step.
The joy of bring in 4-figure sales without the ick of selling.
A pricing structure that supports your business and pays you what you need.
Sell artwork to your clients confidently.
A business model that puts more time back in your day to spend with your family.
A clear brand and message so you can stand out from the sea of photographers.
A marketing strategy that involves more than just posting and praying.
An experience that ensure your clients feel cared for and you never miss a step.
The joy of bring in 4-figure sales without the ick of selling.
I get it. It's a scary thing to know you need big changes, but unsure how to get there. And with so many new coaches on the scene, who can you trust? Send me a DM on Instagram with any questions or concerns you have. I can typically respond the same day. I'd be happy to connect you with the women currently enrolled in Get Rooted as well.
I get it. It's a scary thing to know you need big changes, but unsure how to get there. And with so many new coaches on the scene, who can you trust? Send me a DM on Instagram with any questions or concerns you have. I can typically respond the same day. I'd be happy to connect you with the women currently enrolled in Get Rooted as well.