LOVE THE PHOTOGRAPHY, STRUGGLE WITH THE BUSINESS?
You started this photography business with big dreams and endless creativity.
(✨insert dreamy flashback sequence of you, champagne in hand, boldy declaring “YOLO, I’m going for it!” ✨)
BUT NOW THAT YOU’RE HERE
Your pricing feels off
You’re torn between charging what you’re worth and worrying clients will say no. Deep down, you know your pricing should reflect your value — not your fear.
Your inquiries don’t match your vision.
Your inbox isn’t empty, but the inquiries don’t feel aligned. You’re ready for clients who appreciate your time, talent, and the art you create, not just the cheapest package
Something isn’t clicking on your website.
Your site looks beautiful, but it’s not converting the way it should. Maybe your words aren’t speaking to the right people, or your brand doesn’t quite match the level of service you deliver.
Your client experience feels inconsistent.
You want your clients to feel cared for from first hello to final delivery, but right now, it’s more “winging it” than “wow.”
Your marketing feels scattered.
You’re showing up on social media, writing posts, maybe even sending emails — but it all feels random. You’re tired of guessing what to say and chasing trends.
You’re caught in the messy middle.
The space between loving what you do and actually making it work like a real business.
Your heart’s all-in, but your systems and strategy haven’t caught up yet.
What you need instead
✔️ Clear, value-driven pricing that makes sense to you and your clients.
✔️ A transformed website that speaks directly to luxury clients and reflects your worth.
✔️ An personal, clear, engaging, and warm inquiry response.
✔️ An elevated client experience with beautiful brochures and guides that speak to the heart of luxury clients.
✔️ The right automations so you know all the details are communicated without feeling impersonal.
✔️ The know-how to confidently sell heirloom products in person or on Zoom and how to serve your clients from the first hello.
✔️ A simple, effective path to market your work, reach luxury clients, and become known in your community.
Inside Get Rooted, you’ll become the confident portrait photographer who commands premium prices, creates a seamless client experience, and sells artwork that matters — all without burning out.
Get Rooted is like having that savvy older sister who’s been there, done that, and genuinely wants to see you succeed.
[Full transparency: I’m not your sister. But I am a mom of three who has been running a photography business for 25 years. I’ve done all the things, made my business efficient as heck and ready to spill all the tea, with you.]
“Get Rooted changed my business. I needed a coach to guide me and give me real life experience. And that’s what Laura is. She gives you real life, tried and true examples of things that are going to help you succeed.”
Brielle & Jacob Photography
“The way that Laura was there for me, anytime I messaged her, she was as invested as like a best friend. it almost makes me cry…she is the best mentor I ever had…she has changed the trajectory of my business!”
Tawni Adams
“My friend. I just have to take a moment to tell you how much I adore and appreciate you! Your guidance has meant the world to me! I am inspired, grateful and completely in love with this next season of my life’s work. You’re an angel from heaven. THANK YOU for everything!”
Suzanne Karp
“What really stood out to me is she was always there answering our questions…meanwhile making us feel inspired and motivated to keep going.”
Crystal Leffel
“Lots of mindset work today, pivoting beliefs of what it takes to build a business that is really next-level, and believing in my ability to build it one step at a time. Grateful for your guidance and accountability!”
Christi Marcheschi
“What I have really appreciated about Laura is that she has owned every version of a photography business. Not only do you get her knowledge about selling artwork, but also the knowledge of trying so many different versions. I just really appreciate her knowledge.”
Dreama Spence
Here’s what I know about ‘overnight success’…
it’s about as real as those ‘one-size-fits-all’ presets. (spoiler alert: they don’t work either)
What actually works? Experience. Period.
The kind that comes from years of trial, error, and yes, occasionally crying in the car between sessions.
That’s where I come in - like your experienced big sister in the industry armed with 25 years of been-there-done-that wisdom.
Rather than throwing spaghetti-at-the-walls, never knowing when you have “done enough”, wondering what you’re missing, suffering through insecure inquiry responses… come with me and together we will build a foundation that gives you confidence and peace of mind.
WHAT TO EXPECT
HANDS ON, CAMERAS ON
This isn’t just a boring online course.
And these calls aren’t a random Q&A sesh.
During the first four weeks of Get Rooted, I get my hands all up in your business. Block off four intense Wednesdays (get a sitter, call for help, turn on do not disturb) for diving deep and making big strides during our hands-on group calls. Then we move to every other week for 5 more calls so you feel fully supported.
Plus we keep up daily in our Slack community (because sometimes you need a quick solution, a joyful space to celebrate a win or a safe space to vent about that client email).
THE ONLINE COMPONENT
The Modules
Alongside the group calls, you will also go deeper on your own in four modules covering every part of growing a successful portrait business. Some will be required so we can hit the ground running on each call. Some will simply be to support your growth.
MODULE 1 — CREATING A BUSINESS YOU LOVE
Tune out the noise, get clarity on your vision & conquer those pesky limiting mindsets
It’s time to press pause on those spinning wheels. This module was designed to give you the white space you need to see your business clearly. Get clarity so you can design a business that works for your family dynamic, your personal and creative needs, your financial dreams and the experience you aim to create. It’s only through the quiet that we can see clearly.
See your business through a new lens.
Conquer the mindsets holding you back.
Vision board the future of your business.
MODULE 2 — PRICING FOR PROFIT
Learn the financial levers and numbers in your business & how to use them to keep your business humming all year long.
Compare two business models in detail: A high-touchpoint service with slower-paced sessions, and volume photography, offering quick turnarounds and happy portraits. By understanding these models, you will be better equipped to choose the right one for you & price your work for a profit without risking burnout.
The Pricing Workshop — get a deep level understanding of your business finances and guidance to create your product offering.
Step out of this module with your prices confidently set and beautifully created brochures for sharing your prices with clients.
MODULE 3 — THE ART OF SELLING
Learn how to sell products as a seamless part of your client experience.
As a Get Rooted student you get instant access to The Art of Selling, an in-depth course sharing everything I’ve learned about selling products. See BTS of real planning calls and ordering meetings. You will see me work with clients in their home, in my studio and over the phone.
BTS of real ordering meetings
Learn how I use Fundy during my ordering meetings
See which products I sell and why
All the tools you’ll need to successfully sell products either in person, zoom or upfront
You will walk away clear on the right sales method for your current life dynamic!
MODULE 4 — BRANDING, ADVERTISING, EXPERIENCE, OH MY!
You’ve built the dream, now it’s time to fill the calendar.
This module serves as a baseline guide to keep you moving in the right direction with consistent branding, advertising, and establishing a beautiful experience.
A branding audit to ensure your messaging is beautiful and clear.
A 30-day jumpstart for a slow & steady marketing plan.
Learn the 5 things I do to advertise my business and create a snowball effect for growing my business with the right clients.
Facebook ad tutorial
Learn how to create a memorable customer experience by using my Customer Experience Journey. Learn to recognize your clients needs before they ask.
But you didn’t think that was all, did you?
If I used it, you get it — free with Get Rooted.
✔️ Master Pricing Template
✔️ Inquiry Brochure
✔️ Client Planning Guide
✔️ Investment Guide
✔️ Order form template
✔️ Full Product Guide
✔️ Nurture emails & Inquiry call script
✔️ Sales script & Ordering meeting workflow
WHAT TO EXPECT STEP-BY-STEP
FOR MY TYPE A GIRLIES
This isn’t just a course. This is hands-on learning and creating, week-by-week, to meet your goals and build a business you will love. I don’t want to create dependence on me. I want you to feel empowered to make decisions in your business.
STEP ONEFinances first
We start by getting crystal clear on your numbers. Together, we’ll dive into your expenses, set realistic revenue goals, and build an annual financial plan that actually supports the life you want. No more hoping for the best. You’ll move forward with a plan that helps you meet your goals with intention. Plus you’ll learn how to do this yourself so you can run your finances every year like a true CFO.
STEP TWOPricing
Next, we tackle pricing because confidence starts here. There’s no one-size-fits-all approach, and that’s a good thing. Whether you prefer custom packages, à la carte, hybrid options, or all-inclusive product collections, we’ll choose the model that aligns with your business and life. Once you choose, we will build it out to be clear and profitable, thinking through all the upsells and add-ons.
STEP THREEPresentation
With your pricing locked in, it’s time to refine your client experience. We’ll craft (or elevate) your inquiry response and pricing guides so they feel clear, polished, and on-brand. The goal is to eliminate confusion, communicate value, and help you stand out as the expert you are.
STEP FOURSelling
Here’s where everything comes together. You’ll learn how to confidently sell artwork in person or over Zoom using my proven approach from The Art of Selling. You’ll master guiding clients toward products they love, creating an experience that feels natural, authentic, and valuable. You’re not just a photographer. You’re an artist, an expert, and a trusted guide. P.S. I believe in offering products to clients, but also believe in not relying on product sales to earn a good income.
STEP FIVEMarketing
Once your foundation is solid, we hit the ground running with marketing. No more posting and praying. You’ll learn my 360° approach to attracting the right clients by connecting in your community, nurturing leads through email, and creating buzz-worthy offers that keep your business top of mind.
Here’s my not-so-secret secret: Simple works. (Crazy, I know!)
While everyone else is out there complicated-ing their business to death, I’m over here streamlining EVERYTHING - from selling to pricing to marketing - into systems so simple, you could run them in your sleep.
(Or more realistically, while helping with 3rd-grade math homework.)
No 47-step workflows or confusing pricing matrices here.
Just proven, straightforward strategies that actually work in the real world. Because let’s be honest - you’ve got enough on your plate without adding a PhD in business complexity to your resume.
Think of it as the ‘mom-approved’ approach to running a profitable photography business: efficient, effective, and leaves you with enough energy to actually enjoy your life. (Remember life? That thing that exists outside of editing and emails?)
This is for you if
You’re ready to scale your business thoughtfully. You understand that a successful business strategy focuses on the long game, takes time to build, and isn’t overnight.
You want to build a business that is uniquely yours, one that will work beautifully with you current stage of life with the option to scale, shift and grow as life changes.
You are willing to put in the time & work now to grow a sustainable business you will adore.
You are craving accountability in your business to make big things happen.
You aren’t just in this for the money. You want to create a business that allows flexibility in your life & time for your family that also serves your clients well.
You are not interested in taking your current service or business to the next level by diving into the pricing, experience and marketing.
You are not willing or ready to put in the extra work it takes to create big and lasting results for your business.
It’s just about the money rather than creating something special for you and your clients.
You are looking for a one-size-fits-all approach. You don’t want to do the brainstorming and personal work to create a business that is uniquely yours. You would rather have a coach who just says “do as I do, it’s the only way.”
This is not for you if
QUICK Q
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This course is for any professional portrait photographer who has established a business and ready to adapt your business to fit better into your personal and financial needs. You have a strong interest in creating a deeper level of service for your clients and are craving artwork beyond digitals. If you’ve downloaded the freebies, joined the Facebook groups and read all the advice, but still feel you’re lacking direction in your business, the hands on approach to this group might be just what you’re missing.
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That entirely depends on you and have quickly you would like to apply what you learn inside the course. The modules are all released right away for you to consume.
If you choose Get Rooted Collective or Get Rooted Immersion, the group calls you receive will guide you step-by-step through the content with me at your side.
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You will likely feel inclined to purchase the following:
A Fundy account
A gallery account to deliver digital files such as Pixieset or PicTime.
An invoicing system such as Quickbooks or your scheduler. Many students use 17hats, Acuity or Honeybook.
Product samples: I recommend starting with just one of each product such as one album and one framed piece.
Sales tools from all vendors: frame corners and album cover swatches.
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Included as part of this course is The Pricing Workshop where you learn about the real numbers driving your business. During this section you will figure out exactly what you need to earn on each session. Some photographers decide to raise their smallest package offer to meet this financial need, while others are able to simply add products to their current offering.
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All modules are provided in an online account. You will have unlimited access for the lifetime of the course.
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There are three ways to participate in Get Rooted that include diferent levels of support:
Get Rooted Solo is for those ready to take charge on their own. You will get immediate access to the modules and can begin consuming the content and apply what you learn at your own pace.
In Get Rooted Collective, you also gain access to the bi-weekly group calls where we move through the main course objectives together. You will also have access to the Slack community where you can ask daily questions. I answer all questions typically same-day or by the next day, during the work week.
In Get Rooted Immersive, you receive all of the above plus monthly one-on-one calls with me to get highly relevant feedback on your business and unique needs.
It’s not magic
After 24 years as a photographer, I've come to believe that consistent, intentional effort in building your business pays off over time. While it's common to worry that the small steps we take each day won't lead us to our dreams, somehow, everything starts to come together.
But it's not really magic.
Just like compounding works in investing, the same principle applies to your business too. Every step you take, every project you complete—whether big or small—brings you closer to creating something beautiful, efficient, and fulfilling.
That's why with every course I design and every coaching session I offer, my focus remains the same: listen to your heart, map out your goals with actionable steps, and move steadily towards them, one step at a time.
