GET ROOTED

An online course with a small group community that meets every other week to propel our businesses forward. There is an emphasis on creating a sustainable business through selling artwork, serving fewer clients (quality over quantity), creating an exceptional service, getting your business known in your community, and pricing yourself for profit. 

if you’re seeking hands on guidance specific to your business…

Then you’re in the right place.

are you wondering

what is the next right step to grow a business that

works with your unique family dynamic,

will provide the income you need to thrive (without exhausting you!),

and get you noticed and booked by the best clients?

Let’s get rooted.

When we are rooted in our own goals, we are able to find the most joy in our days. The opposite means mimicking others, scrambling to keep up, and never feeling satisfied with the work we are doing. When you Get Rooted, you will always come back to the question: What will serve you, your family, your peace of mind most? In honestly answering this question, a business you love will emerge with utter grace.

  • "You've literally changed my life ...

    and the trajectory of my business!"

    TAWNI ADAMS

  • "GRATEFUL FOR YOUR GUIDANCE"

    “Lots of mindset work today, pivoting so many beliefs of what it takes build a business that is really next-level, and believing in my ability to build it one step at a time. Grateful for your guidance & accountability!”

    CHRISTI MARCHESCHI

  • "$2050 more than I would have made before!"

    “I just got out from my first reveal session and they purchased my album collection with all the digital files for $2500! All in all with the creative fee I made $2850 on this session! That is $2050 more than I would have made before I made the switch to IPS!”

    CAROLINE KLAAR

  • "First Order: $3,060!"

    "And profit is $2243!!"

    CHRISTI MARCHESCHI

  • "I sent my new frame pricing..."

    I sent my new frame pricing to a client last night and braced for impact. This morning I got a response that she wants to order an 11x14, no questions asked. Easy peasy. My first ever Musea frame order!

    JENNA GULLIVER

  • "YOUR COURSES HAVE MEANT THE WORLD TO ME

    I am inspired, grateful and completely in love with this next season of my life's work."

    SUZENNE KARP

  • THANK YOU!

    "Just wanted to jump in and say thank you Laura for all of your help! I am launching my new pricing structure on the 1st and finally have all the pieces in place! It was a big off season to get my portraits to something I feel good about!"

    CRYSTAL LEFFEL

INTRODUCING

Get Rooted

(Small group. Personal coaching.)

  • You will begin with a timeout. Press pause with me as I guide you through revealing the changes needed in your business. We will create the blueprint for a business that supports every area of your life.

  • Work through all the numbers in your business. Gain a deep understanding of your pricing, how to set prices for profit, how to communicate pricing, and creating value.

  • Meet with me one-on-one for a deep dive into your business. Walk away with a marketing plan, solid pricing, a sales method perfect for you, and long term goals for your business.

  • Learn how to sell in a way that fits YOU. Whether that’s selling packages upfront, doing IPS, meeting clients over Zoom, or providing a credit, it’s important that your sales method is a perfect fit for you.

  • Start marketing inside your community in a way that will draw clients in to your business.

a breakdown

the modules

MODULE 1

Creating a business you love.

It’s time to press pause on those spinning wheels. This module was designed to give you the white space you need to see your business clearly. Get clarity so you can design a business that works for your family dynamic, your personal and creative needs, your financial dreams and the experience you aim to create. It’s only through the quiet that we can see clearly.

  • See your business through a new lens.

  • Conquer the mindsets holding you back.

  • Vision board the future of your business.

MODULE 2

pricing for profit

Compare two business models: A high-touchpoint service with slower-paced sessions, and volume photography, offering quick turnarounds and happy portraits. By understanding all that goes into each of these models, you will be better equipped to price your work for a profit without risking burnout.

This module also includes The Pricing Workshop to get a deep level understanding of your business finances and guidance to create your product offering.

Step out of this module with your prices confidently set and beautifully created brochures for sharing your prices with clients.

MODULE 3

The art of selling

As a Get Rooted student you get instant access to The Art of Selling, an in-depth course sharing everything I’ve learned about selling products. See BTS of real planning calls and ordering meetings. You will see me work with clients in their home, in my studio and over the phone.

  • BTS of real ordering meetings

  • Learn how I use Fundy during my ordering meetings

  • See which products I sell

  • All the tools you’ll need to successfully sell products

MODULE 4

Branding, Advertising, experience

This module serves as a baseline guide to keep you moving in the right direction with consistent branding, advertising, and establishing a beautiful experience.

  • A branding audit to ensure your messaging is beautiful and clear.

  • Learn the 5 things I do to advertise my business and create a snowball effect for growing my business with the right clients.

  • Facebook ad tutorial

  • Learn how to create a customer experience by using my Customer Experience Journey. Learn to recognize your clients needs before they ask.

MODULE 5

resources

If I’ve used it, you get it! Included free with Get Rooted:

  • Order form template

  • Master Pricing Template

  • Inquiry Brochure

  • Client Planning Guide

  • Investment Guide

  • Full Product Guide

  • Nurture emails & Inquiry call script

  • Sales script & Ordering meeting workflow

daily support

Group calls & slack

Every other week, our small group meets to work through any and all issues, questions, concerns. This is the sounding board you’ve been craving for your business.

We keep up daily on Slack. You are invited to ask any questions and share your wins on Slack.

Not sure GET ROOTED is the right fit for you?

Schedule a call with me to discuss what’s specifically holding you back in your business and see if I’m the right person to help you overcome it. I’ll share what we’re doing in Get Rooted and answer any questions you have.

FREQUENTLY ASKED QUESTIONS

QUICK Q

  • This course is for any professional portrait photographer who has established a business and ready to adapt your business to fit better into your personal and financial needs. If you’ve downloaded the freebies, joined the Facebook groups and read all the advice, but still feel you’re lacking direction in your business, the hands on approach to this group might be just what you’re missing.

  • The course is broken down into 3 parts.

    • First you will work through your vision, your business model and pricing. I recommend completing the portion within 30 days.

    • Second, we will meet for a one-on-one to dive deep into making your vision a reality.

    • Third, you will work through the sales, branding, advertising and experience modules.

    • Throughout the course, you will have access to me on Slack and our bi-weekly calls.

    Students are guaranteed 6 months in Get Rooted.

    Currently, past students have remained inside Slack and access to group calls for as long as they need, free of charge. This current arrangement is subject to change.

  • You will likely feel inclined to purchase the following:

    • A Fundy account

    • A gallery account to deliver digital files such as Pixieset of PicTime.

    • An invoicing system such as Quickbooks or your scheduler. Many students use 17hats, Acuity or Honeybook.

    • Product samples: I recommend starting with just one of each product such as one album and one framed piece.

    • Sales tools from all vendors: frame corners and album cover swatches.

  • Part of this course is The Pricing Workshop where you learn about the real numbers driving your business. During this section you will figure out exactly what you need to earn on each session. Some photographers decide to raise their smallest package offer to meet this financial need, while others are able to simply add products to their current offering.

  • All modules are provided in an online account. You will have unlimited access for the lifetime of the course.

  • There are a variety of ways to work with me:

    • Our Slack community is where you can ask daily questions. I answer all questions typically same-day or by the next day, during the work week.

    • You will have a single one-on-one strategy Zoom call with me.

    • Bi-weekly group calls.

    • If you are a TMA member, you can tag me in the Facebook group to answer any questions.