You feel rooted in a purpose that not only fuels you in life, but also as a business owner.
Your weekends are free to enjoy together as a family, providing you the rest you need to show up inspired at both work and home. No more FOMO for you, momma!
You create a natural rapport with clients while serving them with an effortless & exceptional experience.
You are so confident in your pricing, the experience you offer, and booking clients you stop second guessing every step.
Imagine you go from $400 all inclusive sessions to comfortably having $1,500, $2500, and even $4000+ sales, all while working less than ever before.
With 23 years and counting as a photographer, I've seen and done it all. Over the years, I've worked from home, owned three different studios, and launched a retail studio brand. I've worked alone, I've worked with a team of 6, and everything in between. The one thing that never changed was my insistence to balance work/life, earn a healthy income, and serve my clients well. I currently own a boutique portrait studio in Denver, Colorado named for my first born, Reese & Co Portraits.
I transitioned from weddings to portraits with no plan. I ended up shooting all-inclusive sessions for $500, booked more than I could handle (which wasn't even that many), and worked late into the night editing images. I struggled to keep up with the tiny business I had. I missed time with family and even when I got to be with them, I was worn out. I knew I needed to find a better way.
Understand your numbers, how to price your work, and price your products. This is a full course rich with every- thing you need to run your business confidently. Never second guess your pricing again.
Your business starts with YOU. So we start by defining what your business should look like on YOUR terms. You will root your business in a vision that fits your needs an dunblock anything standing in your way.
Master my easy 7-step process for selling artwork. Selling to your clients shouldn’t be complicated. Over the years, I’ve created. a non-salesy sales method that starts with serving my clients above all else.
Learn how to create a great experience from your clients perspective. Design a unique experience you are confident you can repeat again and again using my Customer Journey Map and all the tips to make it special.
The methods you’ll learn are the same I’ve used for 20 years to become known in my community as a go-to photographer for beautiful portraits, without relying on social media. My strategies drive the best inquiries.
If you try to be for all people, you’re really for no one. In this module, you’ll figure out exactly who your ideal client is and how to talk directly to her heart so you can stand out from the sea of photographers in your market.
I’m giving away all of my exact brochures, wording included, so you can just plug in your logo and start sending to your clients immediately. Plus, get book suggestions, software I can’t live without and all the things to keep your business rooted deep.
Systems are what make it possible to never miss a beat with your clients. Productivity makes it possible to get home to your family. As a mom of three, I need to make sure my business can run with or without me. I’m sharing all the tools I use to be work smart.
Twice monthly group calls to answer all the questions and be inspired for four months.
Daily weekday support via Slack for four months while you implement the strategies.
Printable Get Rooted Workbook to keep you organized.
A financial Google doc worksheet.
All of my brochures & templates to customize and start using right away.
Lifetime access to all the educational modules.
You are a portrait photographer (or wedding photographer ready to pivot into portraits).
You have at least 1+ year of experience, a website, social media, & a portfolio of work.
You are ready to ignite your mindset & business.
You are done with excuses, googling for answers, and downloading freebies.
You are ready to have a clear vision for your business and implement proven systems for pricing, selling and marketing your business.
Here's the truth about pricing. There is a market for every price range. And no matter how you're priced, you will always find people who can't afford you. But you also find those who can. More importantly, if your current prices aren't setting you up for a sustainable business, then it's only a matter of time before you'll be at a crossroad: increasing your rates that will keep you in business or being forced to choose a new line of work. Let's work together to keep you in this field you love.
"No one will pay higher rates than what I charge right now."
I too believe we should be the best photographers possible for our clients. However, photography is a lifelong journey. You will spend years honing your skills and learning from others. But without the right business model, pricing and practices in place, you will not be able to find your target clients or know how to serve them well when they do come along. It's a widely known secret in our industry: your business skills are just as important, if not more important, than your camera skills.
"My work isn't good enough yet. I need to work on that part first."
This is your fasttrack to a profitable business. The course is designed to provide you ample time to implement the strategies (which could be finished in a week or two) and then have coaching through the questions that come up while you start booking sessions at 2-3x your current rate. Your payment for this course should be returned within just 2 or 3 portrait clients. And to be perfectly honest, you'll either spend time or money getting where you want to go.
"I don't have the time or extra money to invest in a program like this."
Or you can invest in a photography mentor who has successfully created the business you want & can guide you with detailed steps to get you exactly where you want to go.
Spend the next few years slowly working towards creating a profitable business, throwing spaghetti at the walls, downloading all the freebies, trying to figure this out alone.
A solid pricing model that supports your business and pays you!
A business model that puts more time back in your day to spend with your family.
A clear brand and message so you can stand out from the sea of photographers.
A marketing strategy that involves more than just posting and praying and sends inquiries to your inbox.
An experience roadmap that ensure your clients feel cared for and you never miss a step.
The joy of bring in 4-figure sales without the ick of selling.