LOVE THE PHOTOGRAPHY, STRUGGLE WITH THE BUSINESS?
Ditch the one-size-fits-none formulas and build a business that’s as unique as your editing style.
You started this photography business with big dreams and endless creativity.
(✨INSERT DREAMY FLASHBACK SEQUENCE OF YOU, CHAMPAGNE 🥂 IN HAND, BOLDING DECLARING “YOLO! I’M GOING FOR IT!” ✨)
BUT NOW YOU’RE CAUGHT BETWEEN THAT OVERWHELMING SPACE BETWEEN PASSION & PROFIT.
Every day feels like you’re running a one-person circus - juggling client sessions, endless editing. And all those business ‘should-dos’ — you know, the ones that will get you inquiries and bookings — they’re stacked higher than your coffee cups at the end of editing days during busy season. IYKYK.
(Speaking of coffee ☕… is it too early for an espresso martini? Asking for a friend…)
Meanwhile, your Instagram feed is full of other photographers who seem to have it all figured out [UGH. Another highlight reel].
They’re posting about their booked-out calendars while you’re still wondering if you’re charging enough to make this sustainable. (And let’s be honest… the thought of raising your prices makes your stomach do flip-flops.)
You know deep down that you need more from this business, but without a clear roadmap, you’re sitting alone on an island stuck in this cycle of uncertainty.
Time is slipping through your fingers as you try to figure out what to prioritize, what to let go, and how to actually turn this passion into the profitable business you know it could be.
PERFECT FOR HOLIDAY. NOT SO GREAT FOR BUSINESS.
What is she doing?? 😒
Every morning, you wake up with that familiar knot in your stomach. Another day of trying to do ALL. THE. THINGS. while feeling like you’re getting nowhere fast. You scroll through your phone, seeing other photographers announcing their success, and that little voice in your head whispers, ‘What is she doing that you’re not?’ Her life is a walking pinterest board — it’s hard not to notice — causing you to face an identity crisis of Titanic proportions!
You’ve tried everything.
You’ve watched endless YouTube tutorials, downloaded all the free guides, maybe even investing in courses that promised quick results. You ask questions in Facebook groups, but end up with vague & conflicting answers. Instead of clarity, you’re left feeling even more scattered. Like you’re constantly playing catch-up in a game where everyone else got the rulebook.
The worst part?? You know you’re talented!
Sure, there’s maybe a little room for improvement (secret’s out: for a lifetime you’ll work towards being a better photographer!) But your clients love their photos (hello, endless 💕💕💕 in your DMs!). But somehow, that’s not translating into the sustainable, profitable business you dreamed of. Each month feels like hitting the reset button, wondering where your next booking will come from. And with every passing week, that gap between where you are and where you want to be feels like it’s getting wider than your Amazon cart during a late-night shopping spree!
Meanwhile, time is slipping through your fingers.
That precious resource you never seem to have enough of - keeps slipping away. Your to-do list grows longer, your anxiety builds higher, and that dream of running a thriving photography business starts to feel more like a fantasy than a realistic goal.
(KINDA LIKE THOSE “I’LL DEFINITELY MEAL PREP THIS WEEKEND” PROMISES WE KEEP MAKING OURSELVES. ONE DAY, MAMA. ONE DAY WE WILL BE THAT ORGANIZED.)
Take a deep breath and imagine this instead
You wake up feeling confident, knowing exactly what needs your attention today.
No more scattered energy or endless to-do lists. Instead, you have a clear, manageable plan that fits YOUR life and YOUR goals.
Imagine checking your calendar and feeling excited instead of drained (or worried).
Your calendar is thoughtfully filled with clients who value your work and happily pay your rates. (Yes, those higher rates you were nervous about!) You’re not constantly hustling for the next booking because your marketing actually works for you.
BOOK A CALL TO ENSURE WE ARE A GOOD FIT!
Best of all? You’re no longer sacrificing motherhood to the demands of an unpredictable business.
Want to block off Fridays for family time? Done. Prefer to shoot just four sessions a month? Perfect. Ready to book every weekend? That’s possible too. Because this isn’t about copying someone else’s blueprint - it’s about creating a business that feels authentically yours.
Imagine ending each day feeling fulfilled, not frazzled. Knowing that you’re not just creating beautiful images, but building a sustainable business that provides the income and freedom you deserve.
(adjusts cape)
Enter me kicking down door — laptop, latte and camera in hand…
While you’re wrestling with pricing guides and client workflows, I’m over here with 25 years of been-there-done-that wisdom ready to help you leapfrog the struggle phase.
GETTING SUPPORT IN YOUR BUSINESS SHOULDN’T FEEL LIKE SITTING THROUGH ANOTHER STUFFY WEBINAR OR BEING SOLD ANOTHER “MAGIC FORMULA.”
THIS IS DIFFERENT.
Get Rooted is like having that savvy older sister who’s been there, done that, and genuinely wants to see you succeed.
You know, the one who tells you the truth about what actually works, not just what sounds good on Instagram.
[Full transparency: I’m not your sister. But I am a mom of three who has been running a photography business for 25 years. I’ve done all the things, made my business efficient as heck and ready to spill all the tea, with you.]
Straight talk: here’s the thing about ‘overnight success’ in this industry…
it’s about as real as those ‘one-size-fits-all’ presets. (spoiler alert: they don’t work either)
What actually works? EXPERIENCE. PERIOD.
The kind that comes from years of trial, error, and yes, occasionally crying in the car between sessions. (Don’t worry, we’ve ALL been there.)
Think of it this way:
You wouldn’t hand a brand new camera to someone and expect them to shoot a wedding tomorrow, right? So why are you trying to figure out this whole business thing through random Instagram tips and conflicting YouTube tutorials?
Instead of piecing together advice from 47 different ‘business gurus’, what if you had someone who’s literally been in your shoes? Someone who’s already made the mistakes, found the shortcuts, and can tell you exactly what works (and more importantly, what’s a total waste of your precious time)?
That’s where I come in - like your experienced big sister in the industry, armed with 25 years of been-there-done-that wisdom.
(AND AN ALWAYS FULL POT OF COFFEE, BECAUSE PRIORITIES.)
❌ No more throwing spaghetti at the wall to see what sticks.
❌ No more wondering if you’re ‘doing it right.’
✅ Just clear, proven strategies tailored to YOUR specific situation and goals.
Because success doesn’t come from a rulebook - it comes from experience. And I’m here to help you skip the struggle phase and fast-track straight to the ‘oh my gosh, is this really my life?’ phase.
INTRODUCING
GET ROOTED.
If you’re nodding your noggin, but wondering about the step-by-step
1. First up? We’re calling a timeout. 💡
(Yes, like in sports, but with better snacks.) Together, we’ll map out a business blueprint that doesn’t just work - it works FOR YOU and your actual life. —>This is where the lightbulb moments happen. We’re talking turning out the noise, conquering major mindset hurdles and actually answering in granular detail: what do you want from this business?
2. Then we’re diving into the numbers. 💸
(Stay with me! I promise to make math feel less like high school trauma.) You’ll finally understand your pricing sweet spot, how to communicate your value, and charge what YOU NEED to keep this business humming. No more calculator anxiety or wonder what that other photographer is charging!
Ready for the plot twist? We’re going to serve FEWER clients… but make MORE money. (Mind = blown, right? 🤯) Quality over quantity isn’t just a cute Instagram caption - it’s your new business model.
3. Here’s where the magic happens:
We’ll transform your business into a well-oiled machine. No more late-night editing marathons or drowning in admin tasks. I’m talking systems so simple, you’ll actually have time to drink your coffee while it’s still hot! (Revolutionary, I know.)
4. Next, we’ll craft a selling style that feels as natural as your favorite mom jeans.
Whether you’re an in-person sales superstar or a Zoom queen, we’ll find YOUR perfect fit. Because nobody wants to feel like they’re reading from a script written for someone else.
5. You’ll learn how to create client experiences
They’ll be sharing your name faster than local mom gossip at school pickup (And yes, higher sales will follow… like magic, but with strategy!)
6. Finally, we’ll position you as the go-to photographer in your community.
No more hiding behind your camera - it’s time to build a presence that has potential clients sliding into your DMs faster than your kids asking for snacks.
BY THE END OF GET ROOTED YOU WILL
01
HAVE A CLEAR VISION FOR YOUR BUSINESS
02
UNDERSTAND YOUR NUMBERS AND THE LEVERS THAT WILL KEEP YOUR BUSINESS ALIVE
03
HAVE MAPPED OUT AN EXPERIENCE & PROCESS THAT’S EASY FOR YOU AND FUN FOR THEM
04
KNOW HOW TO GET YOUR NAME AND WORK KNOWN IN YOUR COMMUNITY
05
HAVE ALL THE GUIDES AND AUTOMATIONS SET UP FOR YOUR BUSINESS: EMAIL RESPONSES, INQUIRY, PRICING AND PLANNING GUIDES, A STEP-BY-STEP PROCESS FOR AFTER THE SESSION.
LET'S GET ROOTED IN FOUR SIMPLE MODULES
•
LET'S GET ROOTED IN FOUR SIMPLE MODULES •
A BREAKDOWN OF THE FOUR STEPS TO GET ROOTED
The Modules
MODULE 1 — CREATING A BUSINESS YOU LOVE
Tune out the noise, get clarity on your vision & conquer those pesky limiting mindsets
It’s time to press pause on those spinning wheels. This module was designed to give you the white space you need to see your business clearly. Get clarity so you can design a business that works for your family dynamic, your personal and creative needs, your financial dreams and the experience you aim to create. It’s only through the quiet that we can see clearly.
See your business through a new lens.
Conquer the mindsets holding you back.
Vision board the future of your business.
MODULE 2 — PRICING FOR PROFIT
Learn the financial levers and numbers in your business & how to use them to keep your business humming all year long.
Compare two business models in detail: A high-touchpoint service with slower-paced sessions, and volume photography, offering quick turnarounds and happy portraits. By understanding these models, you will be better equipped to choose the right one for you & price your work for a profit without risking burnout.
The Pricing Workshop — get a deep level understanding of your business finances and guidance to create your product offering.
Step out of this module with your prices confidently set and beautifully created brochures for sharing your prices with clients.
MODULE 3 — THE ART OF SELLING
Learn how to sell products as a seamless part of your client experience.
As a Get Rooted student you get instant access to The Art of Selling, an in-depth course sharing everything I’ve learned about selling products. See BTS of real planning calls and ordering meetings. You will see me work with clients in their home, in my studio and over the phone.
BTS of real ordering meetings
Learn how I use Fundy during my ordering meetings
See which products I sell and why
All the tools you’ll need to successfully sell products either in person, zoom or upfront
You will walk away clear on the right sales method for your current life dynamic!
MODULE 4 — BRANDING, ADVERTISING, EXPERIENCE, OH MY!
You’ve built the dream, now it’s time to fill the calendar.
This module serves as a baseline guide to keep you moving in the right direction with consistent branding, advertising, and establishing a beautiful experience.
A branding audit to ensure your messaging is beautiful and clear.
A 30-day jumpstart for a slow & steady marketing plan.
Learn the 5 things I do to advertise my business and create a snowball effect for growing my business with the right clients.
Facebook ad tutorial
Learn how to create a memorable customer experience by using my Customer Experience Journey. Learn to recognize your clients needs before they ask.
But you didn’t think that was all, did you?
If I used it, you get it — FREE with Get Rooted.
✔️ Master Pricing Template
✔️ Inquiry Brochure
✔️ Client Planning Guide
✔️ Investment Guide
✔️ Order form template
✔️ Full Product Guide
✔️ Nurture emails & Inquiry call script
✔️ Sales script & Ordering meeting workflow
It’s like having a mastermind group in your back pocket, ready to brainstorm, celebrate, and occasionally commiserate over coffee and client stories.
We’re talking daily support in our Slack community (because sometimes you need to celebrate a win or vent about that client email at 10pm), plus bi-weekly Zoom calls that are part strategy session, part therapy, and all game-changing goodness. Think of it as your business bestie group chat meets master class… but with way more coffee talk and real-life wins. No more solving business puzzles alone in your home office - you’ve got a whole team of cheerleaders (and fellow mom-togs) in your corner!
Here’s my not-so-secret secret: Simple works. (Crazy, I know!)
While everyone else is out there complicated-ing their business to death, I’m over here streamlining EVERYTHING - from selling to pricing to marketing - into systems so simple, you could run them in your sleep.
(Or more realistically, while helping with 3rd-grade math homework.)
No 47-step workflows or confusing pricing matrices here.
Just proven, straightforward strategies that actually work in the real world. Because let’s be honest - you’ve got enough on your plate without adding a PhD in business complexity to your resume.
Think of it as the ‘mom-approved’ approach to running a profitable photography business: efficient, effective, and leaves you with enough energy to actually enjoy your life. (Remember life? That thing that exists outside of editing and emails?)
Obviously, I believe in what I’m preaching…
SO LET’S HERE FROM GET ROOTED ALUMNI!
“Get Rooted changed my business. I needed a coach to guide me and give me real life experience. And that’s what Laura is. She gives you real life, tried and true examples of things that are going to help you succeed.”
Brielle & Jacob Photography
“The way that Laura was there for me, anytime I messaged her, she was as invested as like a best friend. it almost makes me cry…she is the best mentor I ever had…she has changed the trajectory of my business!”
TAWNI ADAMS
“My friend. I just have to take a moment to tell you how much I adore and appreciate you! Your guidance has meant the world to me! I am inspired, grateful and completely in love with this next season of my life’s work. You’re an angel from heaven. THANK YOU for everything!”
SUZANNE KARP
“What really stood out to me is she was always there answering our questions…meanwhile making us feel inspired and motivated to keep going.”
CRYSTALL LEFELL
“Lots of mindset work today, pivoting beliefs of what it takes to build a business that is really next-level, and believing in my ability to build it one step at a time. Grateful for your guidance and accountability!”
CHRISTI MARCHESCHI
“What I have really appreciated about Laura is that she has owned every version of a photography business. Not only do you get her knowledge about selling artwork, but also the knowledge of trying so many different versions. I just really appreciate her knowledge.”
DREAMA SPENCE
EVERY OTHER WEEK GROUP THERAPY, ER, I MEAN GROUP CALLS
THE EDUCATIONAL CALLS
These aren’t your typical ‘watch me talk at you for an hour’ kind of calls. Part master class, part strategy session, and part coffee chat with your savviest business friends.
We dive deep into the good stuff - from pricing that actually works to marketing that doesn’t make you cringe. And yes, there’s ALWAYS time for your specific questions. (Because sometimes you need answers NOW, not three modules from now!) Available for both Get Rooted Collective and Get Rooted Immersive students, these calls are where the magic happens. Where ‘I can’t figure this out’ turns into ‘OMG, why didn’t I think of that?’ and where those late-night business worries become next week’s success stories. Bonus: You can show up in your favorite mom bun and yoga pants. Zero judgment here - we’re all friends!
OVERCOME A LIMITED MINDSET & UNDERSTANDING YOUR NUMBERS
PRICES, PACKAGES & INCENTIVES
COMMUNICATING PRICING & MANAGING PAST CLIENTS
SELLING AS PART OF YOUR CLIENT EXPERIENCE, ROLE PLAYING CONSULTATIONS & ORDERING MEETINGS, AND OVERCOMING OBJECTIONS,
GETTING KNOWN IN YOUR COMMUNITY & ONLINE ADVERTISING
HOW TO PLAN FOR A SUCCESSFUL YEAR
EMAIL LIST BUILDING
NURTURING CLIENT RELATIONSHIPS
IT’S TIME TO SET DOWN WHAT YOU BELIEVE TO BE TRUE AND EMBRACE YOUR ABILITY TO CREATE A BUSINESS & LIFE YOU LOVE.
CHOOSE YOUR PLAN
Get Rooted Solo
This is perfect for you if you get things done and need no accountability. You are task oriented, disciplined and simply looking for a framework to implement.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Option to add on a 1:1 Accountability & Strategy call with me to be used within 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $1700
$1700
Get Rooted Collective
If you love learning from others, are seeking a safe space to work through questions and issues, and want guidance from a trusted friend, then Get Rooted Collective is the perfect balance between Solo and Immersion.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Access to 12 bi-weekly group Educational Calls. We will discuss hot topics to help guide your progress and leave plenty of time for Q&A so you can get your questions answered fast!
Daily support on Slack, an online messaging app where we can collaborate and communicate as a group. Send messages directly to me or the group.
Option to add on a 1:1 Accountability & Strategy call with me to be used within 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $2500
2 PAYMENTS OF $1500
4 PAYMENTS OF $750
$2500
MOST POPULAR
Get Rooted Immersive
You are READY to make things happen and want nothing to stand in your way. In Get Rooted Immersion, you and I will meet one-on-one monthly to implement everything you’ve learned plus accomplish your individual goals. Get guidance and coaching based on your unique business and create an action plan with me that you will come back to year after year.
WHAT’S INCLUDED
The online education course as described in detail above with 5 modules taking you step-by-step through rooting your business in best practices.
Access to 12 bi-weekly group Educational Calls. We will discuss hot topics to help guide your progress and leave plenty of time for Q&A so you can get your questions answered fast!
Daily support on Slack, an online messaging app where we can collaborate and communicate as a group. Send messages directly to me or the group.
Six one-on-one calls with me over 6 consecutive months so you can receive personal & relevant guidance as well as actionable plans as you move through the steps in rooting your business. These calls will help keep you accountable to working through each piece of the course.
An offer to add on an in-person coaching day in my studio within the next 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $4975
2 PAYMENTS OF $2750
4 PAYMENTS OF $1375
$4975
Get Rooted Bloom
With Bloom, you get it all plus a two day intensive workshop with me in my studio where we will shoot & edit together, review your entire workflow from beginning to end, practice a sales meeting so you can get hands on experience and dinner with me so we can just talk business & life. This is the ultimate “I want to make this happen NOW” kind of coaching.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Access to 12 bi-weekly group Educational Calls. We will discuss hot topics to help guide your progress and leave plenty of time for Q&A so you can get your questions answered fast!
Daily support on Slack, an online messaging app where we can collaborate and communicate as a group. Send messages directly to me or the group.
Two-day 1:1 In-Person Workshop with me in my studio to be used within 6 months (airfare and hotel not included).
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $9950
2 PAYMENTS OF $5500
4 PAYMENTS OF $2750
$9950
I’M SO INNNN!! WHAT’S NEXT?
THIS IS A VERY PERSONAL RELATIONSHIP, SO IT’S IMPORTANT WE TALK FIRST. YOU AND I ARE VENTURING OUT ON A JOURNEY TOGETHER SO WE NEED TO MAKE SURE OUR STYLES ALIGN. BOOK A CALL & LET’S TALK!
This is for you if
You’re ready to scale your business thoughtfully. You understand that a successful business strategy focuses on the long game, takes time to build, and isn’t overnight.
You want to build a business that is uniquely yours, one that will work beautifully with you current stage of life with the option to scale, shift and grow as life changes.
You are willing to put in the time & work now to grow a sustainable business you will adore.
You are craving accountability in your business to make big things happen.
You aren’t just in this for the money. You want to create a business that allows flexibility in your life & time for your family that also serves your clients well.
You are not interested in taking your current service or business to the next level by diving into the pricing, experience and marketing.
You are not willing or ready to put in the extra work it takes to create big and lasting results for your business.
It’s just about the money rather than creating something special for you and your clients.
You are looking for a one-size-fits-all approach. You don’t want to do the brainstorming and personal work to create a business that is uniquely yours. You would rather have a coach who just says “do as I do, it’s the only way.”
This is not for you if
It’s not magic
After 24 years as a photographer, I've come to believe that consistent, intentional effort in building your business pays off over time. While it's common to worry that the small steps we take each day won't lead us to our dreams, somehow, everything starts to come together.
But it's not really magic.
Just like compounding works in investing, the same principle applies to your business too. Every step you take, every project you complete—whether big or small—brings you closer to creating something beautiful, efficient, and fulfilling.
That's why with every course I design and every coaching session I offer, my focus remains the same: listen to your heart, map out your goals with actionable steps, and move steadily towards them, one step at a time.
Still Not Sure?
I get you! It’s a big decision. If you’re on the fence, I want to talk! Set up a call with me to discuss what’s specifically holding you back in your business and see if I’m the right person to help you overcome it. I’ll share what we’re doing in Get Rooted and answer any questions you have.
QUICK Q
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This course is for any professional portrait photographer who has established a business and ready to adapt your business to fit better into your personal and financial needs. You have a strong interest in creating a deeper level of service for your clients and are craving artwork beyond digitals. If you’ve downloaded the freebies, joined the Facebook groups and read all the advice, but still feel you’re lacking direction in your business, the hands on approach to this group might be just what you’re missing.
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That entirely depends on you and have quickly you would like to apply what you learn inside the course. The modules are all released right away for you to consume.
If you choose Get Rooted Collective or Get Rooted Immersion, the group calls you receive will guide you step-by-step through the content with me at your side.
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You will likely feel inclined to purchase the following:
A Fundy account
A gallery account to deliver digital files such as Pixieset or PicTime.
An invoicing system such as Quickbooks or your scheduler. Many students use 17hats, Acuity or Honeybook.
Product samples: I recommend starting with just one of each product such as one album and one framed piece.
Sales tools from all vendors: frame corners and album cover swatches.
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Included as part of this course is The Pricing Workshop where you learn about the real numbers driving your business. During this section you will figure out exactly what you need to earn on each session. Some photographers decide to raise their smallest package offer to meet this financial need, while others are able to simply add products to their current offering.
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All modules are provided in an online account. You will have unlimited access for the lifetime of the course.
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There are three ways to participate in Get Rooted that include diferent levels of support:
Get Rooted Solo is for those ready to take charge on their own. You will get immediate access to the modules and can begin consuming the content and apply what you learn at your own pace.
In Get Rooted Collective, you also gain access to the bi-weekly group calls where we move through the main course objectives together. You will also have access to the Slack community where you can ask daily questions. I answer all questions typically same-day or by the next day, during the work week.
In Get Rooted Immersive, you receive all of the above plus monthly one-on-one calls with me to get highly relevant feedback on your business and unique needs.