you love the camera, the stories and (what appeared to be) a smarter way to live and earn money. I mean, let's face it...photography beats a corporate job with all the flexibility, the creativity, and the no boss situation!
But now reality has hit and you realize this sweet business you started either needs to go to the next level or it's time to move on. You swing wildly between an overbooked calendar to singing with the crickets. You might be working weekends, weddings or nights leaving you burned out on a business that once fueled you.
YOU BECAME A PHOTOGRAPHER BECAUSE
you became a photographer because
You're so tired of working evenings and weekends. While you're missing out on the best part of life you worry, "Will it always be this complicated?"
6.
You want to stop shooting weddings, but you aren't sure where to start with portraits to earn the same amount of money.
5.
You want to offer products, but sales feels awkward. So you stick with all-inclusive packages or just send a gallery, leaving your client to figure it out.
4.
You are frazzled editing all the sessions, responding to all the emails, sending all the invoices, keeping up on social. This season burned you out!
3.
You need to make more money but to save your sanity, you have to earn without taking on more (and more and more) sessions.
You based your prices on what other photographers are charging, & worried if you charge more you won't be competitive in your saturated market.
let me take a few more guesses here
1.
2.
"Laura is incredibly gracious with her time, which allowed me to ask a ton of questions. We dug into the details of shifting my business model, logistically, financially and in practical terms. Our time together was so incredibly valuable to me!"
Suzanne Karp
"I am inspired, grateful and completely in love with this next season of my life’s work."
With less emphasis on booking more and more sessions, your business provides you the rest you need to show up inspired at both work and home. With this extra time, you begin to feel inspired and start creating the work you've always dreamed of creating.
You go from $400 all inclusive sessions to comfortably having $1,500, $2500, and even $4000+ sales, all while working less than ever before. You are so confident in your pricing, the experience you offer, and booking clients you stop second guessing every step. You create a natural rapport with clients while serving them with an effortless & exceptional experience.
And the best part? Margin.
just imagine...
even in a saturated market, with only a few years of experience, and without a fancy studio.
i have good news. a flourishing 6-figure PORTRAIT BUSINESS is within your reach...
"There are so many people doing education right now. You're the real deaL."
"You've been around long enough to learn the lessons and tell the tale. You've made the mistakes and know what works. I just think with so much out there, it's important to connect with people who really have a lot of wisdom to share and you do."
Kim Box, the motherhood anthology podcast
The art of IPS Episode
"There are so many people doing education right now. You're the real deaL."
"You've been around long enough to learn the lessons and tell the tale. You've made the mistakes and know what works. I just think with so much out there, it's important to connect with people who really have a lot of wisdom to share and you do."
Kim Box
THE MOTHERHOOD ANTHOLOGY PODCAST, The art of IPS Episode
How about results like these?
How about results like these?
REAL PEOPLE, REAL RESULTS
Get Rooted.
INTRODUCING
A group coaching and online education program to create a sustainable and profitable portrait business, on your terms. When you put in the work to build your business with strong roots, you create freedom and peace in your life to get back to living.
Life is magic. Let’s not spend the whole time working.
daily access to me on slack
two-hour one-on-one strategy call
COLLABORATION • DAILY SUPPORT • WEEKLY CHECK-INS
NO MORE GOING IT ALONE
In this module you will:
- Use my guided journal prompts to identify your dream business
- Identify all of your mindset blocks and uncover strategies to move past them
- Create a vision board for your business
- Finish feeling empowered to conquer the world!
MINDSET: creating a business you love
module one
are you ready for it?
here's what inside the modules
In this module you will:
- Learn about all the different pricing strategies
- Complete "The Pricing Workshop"
- Get my Google Spreadsheet I use to track all of my business financials
- Identify your lowest rate
- Create a profit & loss tracker (it's easy!)
- Create packages to start offering your clients right away
PRICING FOR PROFIT
module two
At this point, you will have gained clarity in your business. Your mindset will be inspired by the possibility now open for you. With your dream untangled and a clear understanding of the finances driving your business, your path forward will begin to light up in your heart.
Armed with this new knowledge and clarity, it’s time we meet for your strategy call. We fine-tune the details of your business (pricing, packages, products, marketing, branding) and create a plan for your next steps.
then you press pause...
and we meet.
In this module you will:
- Learn step-by-step how to go from 3-figure sales to earning 4-figures on every session.
- Learn how to talk about products, overcome objections, prepare clients for buying at the ordering meeting, what to bring, and more.
- Follow my Fundy set up so you can easily navigate ordering meetings in person or via Zoom.
- Also includes printable scripts for calls, an ordering meeting workflow, and pre-sales script.
SALES & ORDERING MEETINGS
module THREE
In this module you will:
- Learn how to attract your dream client
- Write a brand message to help you stand out from the crowd
- Create a beautiful branding visual guide
CRAFTING AN IRRESISTIBLE BRAND
module Four
In this module you will:
- Learn how to capture emails & grow
- Learn from a professional facebook expert how to set up an effective ad on social
- Create a list of impactful ways to get known in your community (tried and true!)
- Create a referral program for your favorite clients
- Follow my 5 Steps to Blogging Effectively
advertising your business
module five
In this module you will:
- Create a Customer Journey Map so you know every step and never miss a beat.
- Learn how to infuse your experience with next level moments so your clients will feel special.
THE PAMPERED CLIENT
module SIX
In this module you will find:
- Canva templates for brochures, planning guides, an ordering form, a full product guide.
- Nurture emails
- Inquiry call scripts
- Products I love
- Stores I shop at
- Tools and tech I use to stay organized and productive
resources to support your growth
module SEVEN
- Printable Get Rooted Workbook to keep you organized.
- A financial Google doc worksheet.
- All of my brochures & templates to customize and start using right away: inquiry brochure, investment guide, client planning guide, full product guide.
- A list of all my favorite vendors and where I shop.
- Pre-sales script & order meeting workflow
- Email templates for every step
- Lifetime access to all the educational modules.
- Printable Get Rooted Workbook to keep you organized.
- A financial Google doc worksheet.
- All of my brochures & templates to customize and start using right away: inquiry brochure, investment guide, client planning guide, full product guide.
- A list of all my favorite vendors and where I shop.
- Pre-sales script & order meeting workflow
- Email templates for every step
- Lifetime access to all the educational modules.
scripts • emails • canva guides
SCRIPTS • EMAILS • CANVA GUIDES
plus, all these tangible goods
- Bi-weekly group calls to answer all the questions and be inspired for four months.
- Daily weekday support via Slack for four months while you implement the strategies.
- Printable Get Rooted Workbook to keep you organized.
- A financial Google doc worksheet.
- All of my brochures & templates to customize and start using right away.
- Lifetime access to all the educational modules.
can't stop, won't stop
you ALSO GET MY...
CAN'T STOP, WON'T STOP
you also get my...
Mini session mini guide
i want everyone in get rooted to be successful
who is this program for?
are you ready for get rooted?
canva templates + scripts + emails
The art of ips with bonus content
the pricing workshop with google doc
daily support on slack + twice monthly calls
1:1 Strategy call with laura
favorite vendors + stores
You get all this & more
inside get rooted
canva templates + scripts + emails
The art of ips with bonus content
the pricing workshop with google doc
daily support on slack + twice monthly calls
1:1 Strategy call with laura
favorite vendors + stores
You get all this & more
inside get rooted
have fewer clients to manage, YET EARN MORE
YOUR CLIENTS LOVE YOU AND EVERYTHING YOU OFFER
start earning four figures FROM EVERY SESSION
create the margin you need for rest, inspiration, and family
say bye-bye to imposter syndrome
work with clients who love your brand
THE RESULTS ON THE
OTHER SIDE OF GET ROOTED
have fewer clients to manage, YET EARN MORE
YOUR CLIENTS LOVE YOU AND EVERYTHING YOU OFFER
start earning four figures FROM EVERY SESSION
create the margin you need for rest, inspiration, and family
say bye-bye to imposter syndrome
work with clients who love your brand
THE RESULTS ON THE
OTHER SIDE OF GET ROOTED
With 23 years and counting as a photographer, I've seen and done it all. Over the years, I've worked from home, owned three different studios, and launched a retail studio brand. I've worked alone, I've worked with a team of 6, and everything in between. The one thing that never changed was my insistence to balance work/life, earn a healthy income, and serve my clients well. I currently own a boutique portrait studio in Denver, Colorado named for my first born, Reese & Co Portraits.
I'm Laura Esmond,
meet your coach
meet your coach
It's your turn to finally have a PORTRAIT business that books sessions easily, pays you well and gives you the margin you need.
I transitioned from weddings to portraits with no plan. I was shooting all-inclusive sessions for $500, booked more than I could handle and worked late into the night editing images. I struggled to keep up with my tiny business and knew I couldn't take on more. Missing important moments with family and worn out when I finally had time for them, I knew I needed to find a better way. So I learned, listened and pivoted my business to support me. As a result, my business was finally earning real money and I was finding much needed margin to be a wife and mother.
When I started to earn an average of $20,000+ per month with portraits, only working 20 or so hours a week, I wanted to share everything I had learned with other photographers. But I took my time leaning into education. If I was going to share my knowledge, I wanted to ensure I had seen all the seasons, experienced all the lows and learned how to bounce back. I wanted to hone my process, live through tough economies and operate different types of portrait models.
20 years later, I felt a strong calling in my heart... it was time for this next chapter. And with that, Get Rooted was created.
BEFORE I STARTED EARNING AN AVERAGE OF $20,000+ PER MONTH, I WAS IN YOUR SHOES. THIS METHOD GOT ME THROUGH THE LEARNING CURVE.
I transitioned from weddings to portraits with no plan. I ended up shooting all-inclusive sessions for $500, booked more than I could handle and worked late into the night editing images. I struggled to keep up with the tiny business. I missed time with family and even when I got to be with them, I was worn out. I knew I needed to find a better way.
When I started to earn an average of $20,000+ per month with portraits, only working 20 or so hours a week, I knew I was on to something. I couldn't wait to share everything I had learned with other photographers. But I took my time leaning into education. If I was going to share my knowledge, I wanted to ensure I had seen all the seasons, experienced all the lows and learned how to bounce back. I wanted to hone my process, live through tough economies and operate different types of portrait models.
20 years later, I felt a strong calling in my heart that it was time to finally step into education. And with that, Get Rooted was created.
before i started earning $20k+ per month in my business, i was in your shoes. i have since built a sustainable business i love. and i want to teach you to do the same.
Wondering what makes me the perfect coach for you?
"My Get Rooted experience with Laura has been immensely helpful as I level up my client experience, aim to get tangible prints & albums into client hands, and increase profit margin. Having clear, bite-size video lessons AND group coaching has been a perfect combination for me.
Working through her Money Worksheet has been eye-opening and completely GAME-CHANGING! It has helped me put on my CEO hat and finally understand the real cost of running my business. This knowledge has guided me through new pricing and packages and has given me total confidence on inquiry calls. And the best part? My first sale was over $3000! This program works!"
CHRISTI MARCHESCHI
"To have someone like Laura in my corner as I level up my business is truly invaluable. the best part? My first sale was over $3000! This program works!"
"My Get Rooted experience with Laura has been immensely helpful as I level up my client experience, aim to get tangible prints & albums into client hands, and increase profit margin. Having clear, bite-size video lessons AND group coaching has been a perfect combination for me.
Working through her Money Worksheet has been eye-opening and completely GAME-CHANGING! It has helped me put on my CEO hat and finally understand the real cost of running my business. This knowledge has guided me through new pricing and packages and has given me total confidence on inquiry calls."
CHRISTI MARCHESCHI
"To have someone like Laura in my corner as I level up my business is truly invaluable. the best part? My first sale was over $3000! This program works!"
"Some people look at the cost of a transformational experience. Some look at the cost of being in the same place 90 days from now."
Just as I hope for you to price yourself in a profitable way so you have the opportunity to grow your business and get paid for the time you lovingly dedicate to your clients, I hope that for myself too. I know money mindset blocks might stand in your way of enrolling in Get Rooted, the same blocks that are contributing to your businesses slower growth. But I also know the value of my dedication, time, and knowledge. The pricing of this course enables me to be readily available to students throughout the week for four months and to develop new content as needed.
"THESE COURSES ARE TOO EXPENSIVE. IT COULD NEVER BRING THAT MUCH VALUE."
Here's the truth about pricing. There is a market for every price range. And no matter how you're priced, you will always find people who can't afford you. But you also find those who can. More importantly, if your current prices aren't setting you up for a sustainable business (not burned out and getting paid!), then it's only a matter of time before you'll be at a crossroad: increasing your rates that will keep you in business or being forced to choose a new line of work. Let's work together to keep you in this field you love.
"No one will pay higher rates than what I charge right now."
I too believe we should be the best photographers possible for our clients. However, photography is a lifelong journey. You will spend years honing your skills and learning from others. But without the right business model, pricing and practices in place, you will not be able to find your target clients or know how to serve them well when they do come along. It's a widely known secret in our industry: your business skills are just as important, if not more important, than your camera skills.
"My work isn't good enough yet. I need to work on that part first."
This is your fasttrack to a profitable business. The course is designed to provide you ample time to implement the strategies (which could be finished the first month) and then have coaching through the questions that come up while you start booking sessions at 2-3x your current rate. Your payment for this course should be returned within just 1 or 2 portrait clients.
"I don't have the time or extra money to invest in a program like this."
No fancy studio? First, many photographers without a studio serve their clients beautifully by photographing on location and then host meetings over zoom or their clients homes (even I do this often!). Studios are high overhead and should only be considered when your business is financially ready to take on this burden.
A big Instagram following? Follows and likes are vanity metrics with little to no financial impact. There are other effective ways to get eyes on your business. This course is not for those looking for social fame. It's for those looking to create a sustainable business.
And experience? There is no better way to gain experience than through mentoring, just as I did. When I first started my business in 2001, I assisted and interned with photographers I respected. The knowledge I gained I still use today. What you learn in Get Rooted will set you on a path to create long term sustainability -- not overnight success.
"I don't have a fancy studio, a big following, or years of experience."
When you begin to make big plans, the little voice in your head will give you every excuse in the book to keep you exactly where you are today.
Quick Q
What's holding you back?
The more important question is:
Do you want to be exactly where you are today, three months from now?
Or you can invest in a photography mentor who has successfully created the business you want & can guide you with detailed steps to get you exactly where you want to go.
money
Spend the next few years slowly working towards creating a profitable business, throwing spaghetti at the walls, downloading all the freebies, trying to figure this out alone.
time
it's always a matter of
time or money
You can invest in a photography mentor who has successfully created the business you want & can guide you with detailed steps to get you exactly where you want to go.
or
Spend the next few years slowly working towards creating a profitable business, throwing spaghetti at the walls, downloading all the freebies, trying to figure this out alone.
either
it's always a matter of
time or money
A pricing structure that supports your business and pays you what you need.
Sell artwork to your clients confidently.
A business model that puts more time back in your day to spend with your family.
A clear brand and message so you can stand out from the sea of photographers.
A marketing strategy that involves more than just posting and praying.
An experience that ensure your clients feel cared for and you never miss a step.
The joy of bring in 4-figure sales without the ick of selling.
02
03
04
05
06
07
BY THE END Of GET ROOTED
HOW ABOUT CHOOSING THIS instead?
A pricing structure that supports your business and pays you what you need.
Sell artwork to your clients confidently.
A business model that puts more time back in your day to spend with your family.
A clear brand and message so you can stand out from the sea of photographers.
A marketing strategy that involves more than just posting and praying.
An experience that ensure your clients feel cared for and you never miss a step.
The joy of bring in 4-figure sales without the ick of selling.
02
03
04
05
06
07
BY THE END Of GET ROOTED
HOW ABOUT CHOOSING THIS instead?
Still unsure if this is the right fit FOR you?
I get it. It's a scary thing to know you need big changes, but unsure how to get there. And with so many new coaches on the scene, who can you trust? Send me a DM on Instagram with any questions or concerns you have. I can typically respond the same day. I'd be happy to connect you with the women currently enrolled in Get Rooted as well.
I get it. It's a scary thing to know you need big changes, but unsure how to get there. And with so many new coaches on the scene, who can you trust? Send me a DM on Instagram with any questions or concerns you have. I can typically respond the same day. I'd be happy to connect you with the women currently enrolled in Get Rooted as well.