Profitable Portraits / balanced life
A Coaching Program for Motherhood Photographers
Confidently attract steady clients, set prices that honor your worth, and build a business that fits your family life—all with expert guidance and a supportive community.
Running Your Portrait Business Should Be Simpler
You’re juggling family, clients, and a business—and still worrying about slow seasons, pricing, and where your next inquiry will come from. You don’t need more stress. You need a clear plan that fits your unique needs.
maybe you’re often wondering
what should i be doing next?
When running your business on your own, it’s easy to feel unsure about whether you’re taking the right steps to create meaningful progress. You might find yourself wondering:
Is my pricing where it needs to be? Am I ready to charge more—and if not, how will I know when I am?
What kinds of packages should I offer, and how do I sell products effectively?
Does my portfolio and website truly reflect the quality of my work, or is there room for improvement?
How can I attract the best clients to notice my business and be eager to hire me?
These questions can feel overwhelming, but you don’t have to be on the island alone.
IT’S TIME TO get rooted.
Imagine what it would feel like to have utter confidence in your pricing, how you communicate with clients through every step of the process, the experience they have with you, and the images you are creating.
Rather than avoiding the money conversation, you’re proudly showing off all the ways your clients can use their images and creating beautiful heirloom artwork that makes your heart (and your client’s heart) burst.
You know how to turn the levers in your business to book more clients, but (even better!) you are now running business built on quality over quantity, requiring fewer clients than ever before.
You’re finding the work/life balance you knew was possible as a photographer.
Coaching Tailored to Your Needs
WITH GET ROOTED YOU WILL…
🤍 Attract steady, dream clients
🤍 Set profitable prices without second-guessing
🤍 Build a business that aligns with your life & goals
🤍 Enjoy more margin to lean into your craft.
INTRODUCING
Get Rooted
You will begin with a timeout. Press pause with me as I guide you through revealing the changes needed in your business. We will create the blueprint for a business that supports every area of your life.
Work through all the numbers in your business. Gain a deep understanding of your pricing, how to set prices for profit, how to communicate pricing, and create value.
Shift to a sustainable model by serving fewer clients at a higher level, emphasizing quality over quantity.
Learn how to sell in a way that fits YOU and the business you desire. Whether that’s selling packages upfront, doing IPS, meeting clients over Zoom, or providing a credit, it’s important that your sales method is a perfect fit for you.
Create an exceptional client experience that naturally leads to higher sales, focusing on selling artwork and premium services.
Start marketing inside your community in a way that will draw clients in to your business. Build a standout presence in your community and online, so your business becomes the go-to choice for portraits.
a breakdown
the modules
MODULE 1
Creating a business you love.
It’s time to press pause on those spinning wheels. This module was designed to give you the white space you need to see your business clearly. Get clarity so you can design a business that works for your family dynamic, your personal and creative needs, your financial dreams and the experience you aim to create. It’s only through the quiet that we can see clearly.
See your business through a new lens.
Conquer the mindsets holding you back.
Vision board the future of your business.
MODULE 2
pricing for profit
Compare two business models: A high-touchpoint service with slower-paced sessions, and volume photography, offering quick turnarounds and happy portraits. By understanding all that goes into each of these models, you will be better equipped to price your work for a profit without risking burnout.
This module also includes The Pricing Workshop to get a deep level understanding of your business finances and guidance to create your product offering.
Step out of this module with your prices confidently set and beautifully created brochures for sharing your prices with clients.
MODULE 3
The art of selling
As a Get Rooted student you get instant access to The Art of Selling, an in-depth course sharing everything I’ve learned about selling products. See BTS of real planning calls and ordering meetings. You will see me work with clients in their home, in my studio and over the phone.
BTS of real ordering meetings
Learn how I use Fundy during my ordering meetings
See which products I sell
All the tools you’ll need to successfully sell products
MODULE 4
Branding, Advertising, experience
This module serves as a baseline guide to keep you moving in the right direction with consistent branding, advertising, and establishing a beautiful experience.
A branding audit to ensure your messaging is beautiful and clear.
A 30-day jumpstart for a slow & steady marketing plan.
Learn the 5 things I do to advertise my business and create a snowball effect for growing my business with the right clients.
Facebook ad tutorial
Learn how to create a memorable customer experience by using my Customer Experience Journey. Learn to recognize your clients needs before they ask.
MODULE 5
resources
If I’ve used it, you get it! Included free with Get Rooted:
Order form template
Master Pricing Template
Inquiry Brochure
Client Planning Guide
Investment Guide
Full Product Guide
Nurture emails & Inquiry call script
Sales script & Ordering meeting workflow
choose your support level
DIY or Community support
Choose to DIY Get Rooted or be part of our community to grow together and learn. Every other week, our small group meets to work through any and all issues, questions, concerns. This is the sounding board you’ve been craving for your business.
We keep up daily on Slack. As a part of our community, you are invited to ask any questions, provide valuable insights and share your wins on Slack.
“The way that Laura was there for me, anytime I messaged her, she was as invested as like a best friend. it almost makes me cry…she is the best mentor I ever had…she has changed the trajectory of my business!”
TAWNI ADAMSWHAT TO EXPECT
the EDUCATIONAL calls
EDUCATIONAL CALLS ARE INCLUDED FOR GET ROOTED COLLECTIVE AND GET ROOTED IMMERSIVE STUDENTS. DURING OUR CALLS, I WILL LEAD AN OPEN DISCUSSION ON THE FOLLOWING TOPICS AS WELL AS LEAVE PLENTY OF TIME FOR INDIVIDUAL Q&A. AFTER EACH CALL YOU WILL HAVE HOMEWORK TO KEEP YOU ACCOUNTABLE AND MOVING FORWARD.
CALL 1: OVERCOME A LIMITED MINDSET & UNDERSTANDING YOUR NUMBERS
CALL 2: PRICES, PACKAGES & INCENTIVES
CALL 3: COMMUNICATING PRICING & MANAGING PAST CLIENTS
CALL 4: SELLING AS PART OF YOUR CLIENT EXPERIENCE
CALL 5: SELLING - ROLE PLAYING CONSULTATIONS AND OVERCOMING OBJECTIONS
CALL 6: SELLING - ROLE PLAYING THE ORDERING MEETING
CALL 7: BEST FOOT FORWARD - WEBSITE & PORTFOLIO REVIEW
CALL 8: GETTING KNOWN IN YOUR COMMUNITY & ONLINE ADVERTISING
CALL 9: HOW TO PLAN FOR A SUCCESSFUL YEAR
CALL 10: EMAIL LIST BUILDING
CALL 11: NURTURING CLIENT RELATIONSHIPS
CALL 12: EVENTS THAT SELL & WRAP UP
if you’re ready to turn your portrait business into a full-time, profitable boutique portrait business, creating inspiring art and a life you truly love…
Then you’re in the right place.
“What really stood out to me is she was always there answering our questions…meanwhile making us feel inspired and motivated to keep going.”
CRYSTAL LEFFEL
I offer three plans to Get Rooted. For my self-starters, there is Get Rooted Solo where you can move through the online content at your own pace and implement each step on your own. For those who prefer some guidance and a safe space to get answers, you can choose Get Rooted Collective where you have access to our bi-weekly group Educational Calls and daily support on Slack, an online forum for us to communicate as a group. For those who want my full support and one-on-one guidance over 6 months, Get Rooted Immersion was created just for you.
CHOOSE YOUR PLAN
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This is perfect for you if you get things done and need no accountability. You are task oriented, disciplined and simply looking for a framework to implement.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Option to add on a 1:1 Accountability & Strategy call with me to be used within 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $1700
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If you love learning from others, are seeking a safe space to work through questions and issues, and want guidance from a trusted friend, then Get Rooted Collective is the perfect balance between Solo and Immersion.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Access to 12 bi-weekly group Educational Calls. We will discuss hot topics to help guide your progress and leave plenty of time for Q&A so you can get your questions answered fast!
Daily support on Slack, an online messaging app where we can collaborate and communicate as a group. Send messages directly to me or the group.
Option to add on a 1:1 Accountability & Strategy call with me to be used within 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $2500
2 PAYMENTS OF $1500
4 PAYMENTS OF $750
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You are READY to make things happen and want nothing to stand in your way. In Get Rooted Immersion, you and I will meet one-on-one monthly to implement everything you’ve learned plus accomplish your individual goals. Get guidance and coaching based on your unique business and create an action plan with me that you will come back to year after year.
WHAT’S INCLUDED
The online education course as described in detail above with 6 modules taking you step-by-step through rooting your business in best practices.
Access to 12 bi-weekly group Educational Calls. We will discuss hot topics to help guide your progress and leave plenty of time for Q&A so you can get your questions answered fast!
Daily support on Slack, an online messaging app where we can collaborate and communicate as a group. Send messages directly to me or the group.
Six one-on-one calls with me over 6 consecutive months so you can receive personal & relevant guidance as well as actionable plans as you move through the steps in rooting your business. These calls will help keep you accountable to working through each piece of the course.
An offer to add on an in-person coaching day in my studio within the next 6 months.
BONUS TEMPLATES
Why start from scratch? These are the same forms, scripts, brochures and guides I use in my business. I've even included all the wording to make sure you're communicating value in a clearly and beautifully. With Get Rooted receive:
Inquiry Brochure
Price Sheet
Session Planning Guide
Order form
Inquiry call script
Sales script
Nurture emails
Payment Options
1 PAYMENT OF $4975
2 PAYMENTS OF $2750
4 PAYMENTS OF $1375
This is for you if
You’re ready to scale your business through offering heirloom products your clients will love.
You want to photograph fewer clients and serve each family on a deeper level.
You are willing to put in the time & work now to grow a sustainable business you will adore.
You are craving accountability in your business to make big things happen.
You aren’t just in this for the money. You want to create a business that allows flexibility in your life & time for your family that also serves your clients well.
This is not for you if
You are not interested in taking your current service to the next level by offering products.
you would rather be a volume based photographer.
You are not willing or ready to put in the extra work it takes to create big and lasting results for your business.
It’s just about the money rather than creating something special for you and your clients.
It’s not magic
After 24 years as a photographer, I've come to believe that consistent, intentional effort in building your business pays off over time. While it's common to worry that the small steps we take each day won't lead us to our dreams, somehow, everything starts to come together.
But it's not really magic.
Just like compounding works in investing, the same principle applies to your business too. Every step you take, every project you complete—whether big or small—brings you closer to creating something beautiful, efficient, and fulfilling.
That's why with every course I design and every coaching session I offer, my focus remains the same: listen to your heart, map out your goals with actionable steps, and move steadily towards them, one step at a time.
STILL Not sure IF GET ROOTED is the right fit for you?
Schedule a call with me to discuss what’s specifically holding you back in your business and see if I’m the right person to help you overcome it. I’ll share what we’re doing in Get Rooted and answer any questions you have.
FREQUENTLY ASKED QUESTIONS
QUICK Q
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This course is for any professional portrait photographer who has established a business and ready to adapt your business to fit better into your personal and financial needs. You have a strong interest in creating a deeper level of service for your clients and are craving artwork beyond digitals. If you’ve downloaded the freebies, joined the Facebook groups and read all the advice, but still feel you’re lacking direction in your business, the hands on approach to this group might be just what you’re missing.
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That entirely depends on you and have quickly you would like to apply what you learn inside the course. The modules are all released right away for you to consume.
If you choose Get Rooted Collective or Get Rooted Immersion, the group calls you receive will guide you step-by-step through the content with me at your side.
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You will likely feel inclined to purchase the following:
A Fundy account
A gallery account to deliver digital files such as Pixieset or PicTime.
An invoicing system such as Quickbooks or your scheduler. Many students use 17hats, Acuity or Honeybook.
Product samples: I recommend starting with just one of each product such as one album and one framed piece.
Sales tools from all vendors: frame corners and album cover swatches.
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Included as part of this course is The Pricing Workshop where you learn about the real numbers driving your business. During this section you will figure out exactly what you need to earn on each session. Some photographers decide to raise their smallest package offer to meet this financial need, while others are able to simply add products to their current offering.
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All modules are provided in an online account. You will have unlimited access for the lifetime of the course.
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There are three ways to participate in Get Rooted that include diferent levels of support:
Get Rooted Solo is for those ready to take charge on their own. You will get immediate access to the modules and can begin consuming the content and apply what you learn at your own pace.
In Get Rooted Collective, you also gain access to the bi-weekly group calls where we move through the main course objectives together. You will also have access to the Slack community where you can ask daily questions. I answer all questions typically same-day or by the next day, during the work week.
In Get Rooted Immersive, you receive all of the above plus monthly one-on-one calls with me to get highly relevant feedback on your business and unique needs.