And the fastest
way to increase
your sales on
every single session.
INTRODUCING
your step-by-step guide for selling products to your clients in person.
MEANINGFUL ART. MAXIMUM PROFIT.
laura esmond
- Raising your prices feels daunting.
- Booking more sessions sounds exhausting.
- Hiring an associate photographer? Maybe one day!
But here’s the good news: you already have something valuable to offer. Transform the images your clients love into beautiful, heirloom art pieces — and watch your profits grow while booking fewer sessions.
You’ve spent time perfecting your craft, booking sessions with clients you adore, and building a business that gets referrals. On the surface, everything looks great — but you can’t shake that feeling. How can you earn more without overloading yourself?
get instant access
MEANINGFUL ART.
MAXIMUM PROFIT.
laura esmond
- Raising your prices feels daunting.
- Booking more sessions sounds exhausting.
- Hiring an associate photographer? Yikes!
But here’s the good news: you already have something valuable to offer. Transform the images your clients love into beautiful, heirloom art pieces — and watch your profits grow while booking fewer sessions.
You’ve spent time perfecting your craft, booking sessions with clients you adore, and building a business that gets referrals. On the surface, everything looks great — but you can’t shake that feeling. How can you earn more without overloading yourself?
get instant access
let me ask you a question
What if one ordering meeting
could replace three sessions?
Instead of worrying about booking, shooting, editing and delivering those three sessions...
you could .... (fill in the blank) do pretty much anything else with your time.
I NEED THIS
that would be amazing
WHAT IF ONE ORDERING MEETING COULD REPLACE THREE SESSIONS?
let me ask you a question
What if one ordering meeting
could replace three sessions?
Instead of worrying about booking, shooting, editing and delivering those three sessions...
you could .... (fill in the blank) do pretty much anything else with your time.
that would be amazing
that would be amazing
WHAT IF ONE ORDERING MEETING COULD REPLACE THREE SESSIONS?
AND MAYBE YOU HAVE BEEN WONDERING HOW PHOTOGRAPHERS EARN four figure SESSIONS?
I'll give you a hint:
They don't mail off a gallery and hope for the best.
Hint, hint: They are selling artwork! It's time to learn how to offer products to your clients who are literally waiting for you to help!
TL/DR: It's time to learn how to sell your portraits in person.
I'M READY!
I'm in!
MAYBE YOU HAVE BEEN WONDERING HOW PHOTOGRAPHERS EARN FOUR FIGURE SESSIONS?
Hint, hint: They are selling artwork! It's time to learn how to offer products to your clients who are literally waiting for you to help!
I'M READY!
The Art of Selling
(no studio necessary)
- Price your products to ensure profitability and create packages that peak the interest of your clients.
- My efficient workflow for preparing your images and ordering products to ensure you don’t add too much time to your process
- All the technical elements from invoicing to using a sales software.
- Quickly and easily create artwork to show your clients without adding unreasonable time to your post-processing workflow.
- Inspire your clients to think about artwork from the beginning.
start learning today
The Art of Selling
(no studio necessary)
- Price your products to ensure profitability and create packages that peak the interest of your clients.
- My efficient workflow for ordering products to ensure you avoid costly mistakes.
- All the technical elements from invoicing to using a sales software.
- Quickly and easily create artwork to show your clients without adding unreasonable time to your post-processing workflow.
- Inspire your clients to think about artwork from the beginning.
start learning today
The Modules
a breakdown
everything you need
module one
Let's get ready to sell products! This module serves as an overview of what you will be setting up throughout the course. I will walk you through everything you will need ready to sell products with ease. No fumbling around trying to "figure it out" when you have a client ready to design a beautiful family wall or heirloom album. You will be ready, polished and professional. In this module, we also get you started with sales tax (promise, it's really not that hard).
choosE the right pricing model
module TWO
There's no one perfect way to model your prices. Whether you choose to offer all-inclusive packages with products, meet with your clients over Zoom, or host meetings in their home to offer a la carte products, the most important part is having a model you are excited about. Learn the three methods I've used, which one is my personal preference, and how to be successful no matter which you choose.
SELECTING QUALITY PRODUCTS
module THREE
In this module you will learn all about products from albums and frames to darling add-ons. Watch as I share with you exactly which products I offer as well as a comprehensive list of other options for you to consider. Learn how to choose products that showcase your work and style in the most beautiful way.
Set Product Prices & Packages
module four
How you price and package your products is as important as the icing on a cake. Pricing needs to be profitable and packages need to be no-brainers for your clients to purchase. In this module you will calculate your product prices and craft enticing packages. Included in this module are Canva brochures, so you can plug in your pricing and start sending to clients right away.
Product Details & Ordering
module FIVE
Now that you have chosen your products, it's time to learn all the details about ordering to ensure you don't make expensive mistakes. In this module, I will walk you through important framing details, ordering through my two favorite vendors, and how to work with a local framer. We also review how to export album designs and place an order with my two preferred album vendors.
the secret sauce to successful selling
module six
You have your pricing set, brochures created, and samples on order. Now it's time to start offering products to your clients. But there's this one simple step that so many people undervalue. Learn the secret to selling products and getting all of your clients ready to invest.
DESIGNING ARTWORK IN FUNDY
module SEVEN
People buy what they can see, which is why product samples are so important. But you will also want to show your clients their images inside thoughtfully designed albums and wall art. Fundy is my go-to for quickly (like minutes!) designing samples for clients to view. In this module, I take you step-by-step using Fundy exactly as I do for every product order.
HOSTING AN ORDERING MEETING
module eight
In this module, I teach (and show you!) my ordering meeting workflow (including all the language I use) to guide my clients through a sale. You will see two ordering meetings in person and one over Zoom. I also share with you how I to host these meetings in my clients home (the ultimate in service and convenience!) This module ends with my post-meeting workflow, ordering products, inspecting & packaging.
The Modules
a breakdown
everything you need
module one
Let's get ready to sell products! This module serves as an overview of what you will be setting up throughout the course. I will walk you through everything you will need ready to sell products with ease. No fumbling around trying to "figure it out" when you have a client ready to design a beautiful family wall or heirloom album. You will be ready, polished and professional. In this module, we also get you started with sales tax (promise, it's really not that hard).
CHOOSING A PRICING MODEL
module TWO
There's no one perfect way to model your prices. Whether you choose to offer all-inclusive packages with products, meet with your clients over Zoom, or host meetings in their home to offer a la carte products, the most important part is having a model you are excited about. Learn the three methods I've used, which one is my personal preference, and how to be successful no matter which you choose.
Selecting quality products
module three
In this module you will learn all about products from albums and frames to darling add-ons. Watch as I share with you exactly which products I offer as well as a comprehensive list of other options for you to consider. Learn how to choose products that showcase your work and style in the most beautiful way.
Set Product Prices & Packages
module FOUR
How you price and package your products is as important as the icing on a cake. Pricing needs to be profitable and packages need to be no-brainers for your clients to purchase. In this module you will calculate your product prices and craft enticing packages. Included in this module are Canva brochures, so you can plug in your pricing and start sending to clients right away.
product details & ordering
module five
Now that you have chosen your products, it's time to learn all the details about ordering to ensure you don't make expensive mistakes. In this module, I will walk you through important framing details, ordering through my two favorite vendors, and how to work with a local framer. We also review how to export album designs and place an order with my two preferred album vendors.
THE SECRET SAUCE TO SUCCESSFUL SELLING
module SIX
You have your pricing set, brochures created, and samples on order. Now it's time to start offering products to your clients. But there's this one simple step that so many people undervalue. Learn the secret to selling products and getting all of your clients ready to invest.
designing artwork in fundy
module seven
People buy what they can see, which is why product samples are so important. But you will also want to show your clients their images inside thoughtfully designed albums and wall art. Fundy is my go-to for quickly (like, minutes!) designing samples for clients to view. In this module, I take you step-by-step using Fundy exactly as I do for every product order.
HOSTING AN ORDERING MEETING
module EIGHT
In this module, I teach (and show you!) my ordering meeting workflow (including all the language I use) to guide my clients through a sale. You will see two ordering meetings in person and one over Zoom. I also share with you how I to host these meetings in my clients home (the ultimate in service and convenience!) This module ends with my post-meeting workflow, placing the order, inspecting & packaging.
enroll now
count me in
In 23 years of photographing families and mothers, one thread weaves its way through my story: serving my clients well reaps the best rewards. By staying at my clients side, helping them choose the best images for their home, I have created a multiple six figure business that provides me the gift of time with my family. Plus, two decades of happy clients. By working with my clients after the session, I can create the best experience and ensure they get the most out of their investment. And the bonus? I've more than tripled the profit in my business.
In 23 years of photographing families and motherhood, one thread weaves its way through my story: serving my clients well reaps the best rewards. By staying at my clients side, helping them choose the best images for their home, I have created a multiple six figure business that provides me the gift of time with my family. Plus, two decades of happy clients. By working with my clients after the session, I can create the best experience and ensure they get the most out of their investment. And the bonus? I've more than tripled the profit in my business.
- laura
Serve your client to the very end by offering beautiful products
Earn more money & have the freedom to book fewer sessions
Become a better photographer by seeing which images they love most
Serve your client to the very end by offering beautiful products
Earn more money & have the freedom to book fewer sessions
Become a better photographer by seeing which images they love most
when you choose to help your clients with products you are choosing to
also
GET THE FREE CLASS
get the free class
NOT SURE IF YOU'RE READY TO
OFFER PRODUCTS TO YOUR CLIENTS?
FREE: INTRO TO SELLING
IN THIS FREE introduction to SELLING ARTWORK YOU WILL LEARN EVERYTHING YOU NEED BEFORE YOU START SELLING PRODUCTS TO YOUR CLIENTS. THIS IS A GREAT WAY TO SEE IF THIS SOMETHING YOU ARE READY TO INTRODUCE IN YOUR BUSINESS.
NOT SURE IF IN-PERSON SALES IS RIGHT FOR YOU?
Then I've got
something for you!
ips
101
a
introduction to in-person sales
free
TAKE THE INTRO CLASS
NOT SURE IF YOU'RE READY TO
OFFER PRODUCTS TO YOUR CLIENTS?
Then I've got something for you!
INTRO TO SELLING
IN THIS FREE introduction to SELLING ARTWORK YOU WILL LEARN EVERYTHING YOU NEED BEFORE YOU START SELLING PRODUCTS TO YOUR CLIENTS.