Stop the burn out: 6 Smarter Ways to Use Social Media for Your Business
Let’s talk about social media and growing a successful motherhood photography business. If you love scrolling, that’s great! But if you often close the app feeling like you’re not doing enough or that other photographers are more successful, you’re not alone.
Balancing a portrait photography business with motherhood is challenging, and social media can feel like another full-time job. Instead of letting it drain you, let’s make it work smarter for your photography business so you can spend more time with your family and book more of your dream clients.
1. Batch Your Content to Save Time
Time management is key to running a successful portrait photography business while raising kids. Instead of scrambling to post daily, create a system that saves time and reduces stress.
Keep a bank of favorite images ready to post (I use a Dropbox folder).
Store caption ideas in an easy-to-access place (Asana is my go-to).
Dedicate one day to schedule a full month of posts. Aim for 1-2 posts per week, and if you have extra content, post organically as you go.
2. Use Apps to Stop Mindless Scrolling and Stay Productive
Social media is a tool for marketing your photography business, but it can also be a huge distraction. Set boundaries with apps that help you limit screen time and stay focused:
Forest – Encourages focus by growing a virtual tree when you stay off social media.
Freedom – Blocks social media apps during designated work periods.
StayFree – Tracks your usage and lets you set time limits to avoid endless scrolling.
3. Cross-Promote Your Blog for More Visibility
Want to attract more photography clients without relying solely on social media? Blogging is a powerful way to boost SEO and showcase your expertise.
Write a blog post that answers common client questions (like what to wear for a motherhood portrait session or how to prepare for a family photoshoot).
Share the blog post on Instagram, Facebook, and Pinterest to drive traffic back to your website—the place where inquiries happen!
4. Repurpose Content to Market More, Work Less
Running a photography business while raising kids means working smarter, not harder. Instead of reinventing the wheel every time, repurpose your content:
Turn one great post into multiple formats—a behind-the-scenes story can become a carousel post, a reel, and a blog snippet.
Reuse past content! If a caption performed well months ago, tweak it slightly and repost—it’s new to many followers.
Use Canva templates to quickly refresh your visuals without starting from scratch.
5. Engage with Purpose (Set a Timer!)
Social media should support your business, not take over your life. Engagement is important for growing a successful photography brand, but it doesn’t have to be overwhelming.
Set a 10–15 minute timer to comment, respond to DMs, and engage with potential clients. Then close the app guilt-free.
Direct inquiries to your website or email—where the real bookings happen—so you’re not managing client conversations in your DMs.
6. Hire a Virtual Assistant to shorten your to do list
If social media feels like too much, consider hiring a virtual assistant (VA) to help manage your content. A VA can:
Schedule posts for you so you don’t have to think about it.
Engage with your audience, respond to comments, and answer basic inquiries.
Repurpose content across platforms to maximize your reach.
Free up your time so you can focus on shooting, editing, and spending time with your family!
Your Photography Business Should Work for You, Not the Other Way Around
You don’t need to be on social media all the time to have a thriving motherhood photography business. The key is to be intentional, consistent, and efficient—so you can spend more time with your family and less time worrying about algorithms.
Let’s build a portrait photography business that works for your life, not one that leaves you feeling behind.