When I first started out in the photography field, I knew very little about what it took to run a business. I had a “build it and they will come philosophy!” But I quickly learned my passion for the business would never drive profitability. So that first year of business, I earned a “street MBA” through books and experience. I had to learn, and fast!, what it takes to move the needle and keep my business alive. And over the past 20 years, I’ve never taken my focus off this.
There are surefire ways to attract the best clients. But let’s first define, “what is the best client?” Depending on the stage of your business that could mean different things. If you’re starting out, you could be looking for picture perfect families to help you accomplish beautifully styled images for your portfolio. If you’re a […]
There are businesses you like, right? Ones you feel ok handling certain parts of your life from where you buy food to where you find the most comfy pajamas. But then there are businesses you LOVE. They are always overdeliver. Always friendly. You could imagine hanging out socially with the people that work there. You […]