There are surefire ways to attract the best clients. But let’s first define, “what is the best client?” Depending on the stage of your business that could mean different things. If you’re starting out, you could be looking for picture perfect families to help you accomplish beautifully styled images for your portfolio. If you’re a ways in, it could be people with discretionary income looking for wall art. Or, you might only want to photograph people who love playful, unstyled imagery. No matter who your ideal client is, here are a few tips to get them to notice you.
Only show the style of images you want to repeat.
From the styling and colors to the location and time of day, make sure only images that reflect the perfect session are in your portfolio. It’s better to show 10 amazing images than 20 not quite right ones. This is easy on a website, but what about sharing on social? Consider these tips for filling your social without compromising your brand goals: set up a portfolio shoot and get lots of variety from that single session, create word posts, show the locations you love to shoot (without people and include details), share styling tips, share images of yourself! There are lots of ways to fill your feed and keep your brand spot on!
Be where they are!
Birds of a feather flock together. So insert yourself into the world of your favorite or ideal client. Donate to their favorite charity or school auction, partner with a golf club, run ads in their local magazines, partner with other businesses that serve your ideal client.
Get your fans talking.
Have a favorite client? Talk to her about helping to promote your business. It could be providing her with gift cards for friends, asking her to share some things on social, host an event for her (headshots anyone?) and her friends.
Style a mini session.
Style mini sessions for your ideal client and include styling suggestions with links to dresses and kids outfits. Often times, moms are just unsure what to wear, how to style a whole family, and are too busy to figure it out. Hold their hand! They hired you for guidance!